Calendars marks a huge project and launch for WHSmith every year spanning an incredible range of subjects and formats.

Since the 2016 launch, Lucid have been involved at every stage from liaising with photographers and conducting extensive photo research, to image selection and product layouts.

Every image, no matter if it’s a World Heritage Site or a cute kitten napping, is carefully selected, researched and laid out in order to create visually impactful and appealing calendars to accompany you through the year.