Pier1 Fish and Chips

A passionate restaurant owner in Richmond wanted a website to reflect the quality product and vibe found at Pier 1 Fish and Chips. After researching into the customer and target audience needs, designing a user friendly, responsive site was the core goal for us at Lucid. Keeping the navigation of the site simple, the design team designed a long landing page which told the story of Pier 1’s fish and chips in a visually digestible and intuitive manner. To build upon their existing brand in an online space, we introduced the chalk display style typeface and blue overlays to the large scale imagery which showcases the food and tone.

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